01
Map
Confirm priority store clusters, fixture photos, competitor occupancy, and booking windows with key accounts.
Activation planning process
A clear path from store reality to a wave that supermarket teams can host without surprises.
How a wave comes together
Four stages we use for supermarket activation planning in Bangkok and regional clusters.
02
Shape
Choose activation format—end-cap, sampling day, seasonal zone—and write staff and merchandiser briefs.
03
Stage
Lock production, delivery, and install nights so materials and stock meet the same store schedule.
04
Review
Check compliance photos, restock signals, and which stores deserve a follow-up wave.
Formats that plug into the plan
Once the map is set, pick the service that matches your supermarket goal.
Supermarket Activation Planning
We plan supermarket activations for Thai modern trade so every wave has a clear store list, fixture map, staff brief, and success check. Planning covers category goals, competitor shelf pressure, and the operational realities of Bangkok and regional supermarket formats.
From THB 52,000 per planning engagement · 3–5 weeks
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End-Cap & Gondola Campaigns
End-caps win attention only when materials fit the bay and arrive on time. We design campaign kits for common Thai supermarket fixtures, coordinate production, and supply placement guides merchandisers can follow during overnight resets.
From THB 38,000 per campaign kit series · 2–4 weeks lead time
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Sampling & Demo Days
Sampling days fail when they block aisles or surprise store managers. We schedule demo windows, brief promoters, and align SKU availability so supermarket teams stay supportive and shoppers meet the product at the right moment.
From THB 45,000 per store day cluster · 1–3 weeks preparation
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Seasonal Aisle Takeovers
Seasonal takeovers need early booking and materials that survive busy weekends. We plan theme zones, supporting POS, and secondary displays timed to Thai supermarket calendars so your brand holds space when shoppers are already buying for the occasion.
From THB 60,000 per seasonal wave · 4–8 weeks including booking
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Store Cluster Rollouts
Rolling out one store at a time wastes learning. We group stores by format and geography, sequence installs, and keep field teams on one briefing so activations look consistent without ignoring local fixture differences.
From THB 72,000 per cluster wave · 3–6 weeks
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Activation Staff Briefings
Even strong POS fails when staff cannot explain the offer. We write concise briefing packs—Thai-friendly talk tracks, do/don’t display rules, and escalation contacts—so activations hold after the merchandiser leaves.
From THB 18,000 per briefing pack · 1–2 weeks
Open full service pageWalk your next supermarket wave with us
Tell us your category and target clusters—we will recommend a process stage and rough timing.