21 March 2026
Measuring Activation Success Without Vanity Floor Photos
A polished display photo is not a result. Restocks, compliant fixtures, and staff who can still explain the offer matter more.
Agree measurement before the wave. Some supermarket partners share sell-through; others only allow display compliance checks. Design reports around honest data, not aspirational dashboards.
Useful signals include restock frequency for focus SKUs, share of fixture held after week one, and whether clerks can describe the offer without reading the POS.
Close every wave with a short debrief: which stores protected the display, which materials were removed early, and which clusters deserve a follow-up sampling day.